Samantha, once a leading actress in Telugu and Tamil cinema, is currently facing a career slump due to a string of unsuccessful films like Yashoda, Shaakuntalam, and Kushi.
The dip in her brand value is a phase that many actors experience in their careers
To counter this, Samantha is smartly transitioning to the OTT space with multiple web series.
Her recent web series, Citadel, premiered on Amazon Prime, following her notable role in Family Man 2 (2021)
She has signed another Netflix series titled Rakht Brahmand, directed by Raj & DK
The show will also feature Ali Fazal, Aditya Roy Kapoor, and Wamiqa Gabbi
Samantha is in talks with Amazon Prime Video for another web series project
Her strategic shift to OTT platforms aligns with the growing popularity of web series over traditional films
This move allows her to stay relevant and reach a wider audience in the evolving entertainment landscape
Samantha’s adaptability demonstrates her determination to sustain her career amid challenges