Gaami, which premiered on February 8th, garnered unanimous positive reviews and widespread appreciation, generating significant buzz with its trailer and promotional material. The film’s primary strength lies in its stunning visual spectacle, a characteristic that typically resonates well with audiences and drives box office success.
With all the positive elements in its favor, including unanimous acclaim and high audience anticipation, Gaami seemed poised for a blockbuster run at the box office. On its opening day, the film made an impressive start, raking in close to 4.5Cr in worldwide shares. Typically, such a strong start suggests that the film would witness a surge in collections on days two and three, with each successive day outperforming the previous.
However, Gaami’s box office trajectory has taken an unexpected turn. While it opened strongly on day one, the film experienced a drop in collections on day two, collecting less than two-thirds of its opening day figures. This trend continued on day three, with further declines compared to the previous day. The anomaly in the film’s performance indicates a disparity between critical reviews and word-of-mouth (WOM) reception. Despite receiving unanimously positive reviews, the WOM seems to lack the same level of consensus.
Had the WOM mirrored the critical acclaim, Gaami could have potentially seen much higher box office numbers. Nevertheless, the film is still deemed a success due to its low theatrical rights, achieving breakeven within the opening weekend. It’s worth noting that while smaller or medium-budget films often perform exceptionally well with unanimous positive reviews, Gaami appears to be an exception to this trend.
Rishi