Ticket price hikes have become a trend for major Telugu films, but Devara has introduced an innovative pricing strategy in the Nizam region that stands out. On the first day, multiplex ticket prices will be set at ₹413 (a ₹100 hike), while single screens will charge ₹295 (a ₹100 hike). However, this changes after day one.
From day two to day nine, multiplex tickets will drop to ₹354 (a ₹50 hike), and single screen prices will be ₹206.50 (a ₹25 hike). This reduced pricing structure after the first day is expected to drive higher footfalls, crucial for sustained success, and also make it more affordable for families to enjoy the movie in theaters.
Additionally, the Telangana government, under Revanth Reddy’s leadership, has approved seven shows for Devara on its opening day, starting from 1 AM. These midnight shows will be available in 29 theatres, primarily single screens. From day two onwards, five shows will be allowed across Nizam. With this strategic mix of hiked prices and extra shows, Devara is poised for a massive opening.