In the realm of Kollywood, Rajinikanth, Vijay, and Ajith reign supreme, commanding top-tier remunerations that have recently reached staggering heights, sparking debates within the industry.
Not to be outdone, Telugu stars have also upped the ante, with remunerations ranging from 70 Cr to 80 Cr, while pan-India stars demand upwards of 150 Cr, coupled with profit-sharing arrangements, posing budgetary challenges for producers.
Amidst this backdrop, Vijay has stunned industry insiders by quoting a jaw-dropping 250 Cr for his forthcoming project, purportedly his swan song. While the allure of witnessing Thalapathy on the silver screen for one last time is undeniable, questions linger about the justification of such an astronomical figure.
Despite Vijay’s undisputed popularity in Tamil Nadu and Kerala, his appeal beyond these territories is relatively limited. With a modest following in Telugu-speaking regions and negligible traction in Hindi markets, concerns arise regarding the feasibility of his hefty remuneration demand.
Analyzing his box office track record, excluding exceptional cases like “Master,” which garnered immense attention due to its collaboration with Lokesh Kanagaraj, Vijay’s films typically hover around the 300 Cr gross mark, translating to approximately 150 Cr share. Considering this, his asking price of 250 Cr appears disproportionate and impractical, leading to skepticism among producers.
As evidenced by DVV Danayya’s withdrawal from negotiations, it’s evident that Vijay’s exorbitant remuneration demands pose significant hurdles for potential collaborators. While his star power is undeniable, striking a balance between market realities and remuneration expectations remains a critical challenge in the ever-evolving landscape of Indian cinema.
