Actors often have an incredible screen presence, which is typically highlighted in film posters. However, with the growing use of AI, directors and filmmakers have started relying on it to quickly produce posters. While technology can be a useful tool in some instances, its overuse has sparked criticism from fans and audiences alike.
One notable example is the AI-generated poster for Balakrishna’s son Mokshagna’s debut film, which faced backlash for its artificial look. Similarly, Chiranjeevi’s Vishwambhara teaser also relied heavily on AI-generated visuals, leaving fans disappointed, especially with the unnatural close-up shots of Chiranjeevi.
The latest instance of this criticism comes from the recently released poster for Prabhas‘ The Raja Saab. Fans expressed their discontent with the poster’s unnatural look, much like the first AI-generated poster for the film. This growing trend of aggressive AI usage in film marketing is leading to dissatisfaction among fans, who are calling for a more balanced approach.