Meesho Expands Festive Portfolio with Bajaj, Himalaya, Bata, and More

• Meesho expands partnerships with over 1,000 lifestyle brands for festive season.
• Key brands include Denver, Himalaya, Bajaj, Joy, and Bata.
• Company sees growth in Tier-II cities, with 75% of orders from these regions.
• Urban India projected to spend ₹1.85 trillion during the festive season.
• Meesho Mall attracts 32 million shoppers in the past six months.
• Brands like Liberty and Bella Vita have recorded significant growth on Meesho.

In anticipation of the upcoming festive season, e-commerce platform Meesho has partnered with over 1,000 lifestyle brands, offering an extensive range of options to its customers. This partnership features a mix of national and regional brands, including major names like Denver, Himalaya, Bajaj, Joy, Lotus Herbals, Biotique, Bata, and Paragon. Since August 2023, Meesho has seen a near doubling of its order growth, expanding beyond personal care and fashion to include electronics, wellness, kitchen utilities, grocery, and more.

With a significant 75% of its orders coming from Tier-II cities, Meesho is popular for its affordable products, and this latest move aims to strengthen its presence in smaller markets. Megha Agarwal, General Manager of Business at Meesho, expressed excitement over welcoming these brands, noting that 32 million shoppers visited Meesho Mall in the last six months, a sign of increasing consumer trust.

Urban India is expected to spend a staggering ₹1.85 trillion ($22 billion) during the festive season, with one in two households planning to spend over ₹10,000, according to a LocalCircles report. Meesho’s recent partnerships have already yielded positive results for brands like Liberty, which saw a 2.89x growth, Bella Vita with a 2.5x increase, and Denver with a 2.4x rise in sales.

Mamaearth’s parent company, Honasa, also sees this association as an opportunity to expand into newer markets through Meesho, with their Chief Business Officer, Zairus Master, highlighting the potential for growth and commitment to delivering safe, non-toxic products to Indian households.