The highly anticipated HIT 3, starring Nani in the lead, is all set for a spectacular theatrical release on May 1, 2025. Directed by Sailesh Kolanu, this investigative thriller is a milestone in Nani’s career, as he steps into the role of a cop for the first time. With his ever-growing fan base, the buzz around the film is reaching new heights.
In a major breakthrough, Netflix has acquired the digital streaming rights for ₹54 crore, marking the biggest OTT deal for a Nani film to date. Given the rising demand for his films on streaming platforms, several players vied for the rights, but Netflix ultimately won the race. This isn’t the first time the platform has invested in his projects—Netflix also holds the digital rights for his upcoming film, Court – State vs. A Nobody.
The HIT franchise has steadily built a loyal audience, with the first two installments featuring Vishwak Sen and Adivi Sesh in lead roles. Nani has expressed his vision of expanding the franchise into an interconnected cinematic universe, akin to the Avengers, where each film introduces a new protagonist.
With a production budget of ₹64 crore, HIT 3 is Nani’s costliest film yet. However, the massive OTT deal has already covered nearly 90% of the costs, ensuring the film’s profitability even before release. Additionally, theatrical distribution rights have been sold for impressive sums, reflecting strong industry confidence in the project.
Marking her Telugu cinema debut, Srinidhi Shetty plays the female lead in HIT 3. The recently released teaser has further amplified excitement, and fans are eager to discover which star will lead HIT 4—a revelation that will be made in HIT 3’s climax.
Shuvranil Biswas