Renowned Tollywood director SS Rajamouli is busy scouting locations for his highly anticipated project with Mahesh Babu, tentatively titled SSMB 29. Amid this, the RRR team unveiled an intriguing documentary, RRR: Behind & Beyond, offering a behind-the-scenes look at the making of the blockbuster and its remarkable journey to the Oscars.
Initially, the documentary’s release strategy surprised many. Instead of opting for an OTT debut, the makers launched it in select Indian theaters on December 20, 2024. With a runtime of 1 hour and 37 minutes, the theatrical release struggled to draw audiences, as viewers seemed hesitant to watch behind-the-scenes content in cinemas.
Acknowledging this, the RRR team swiftly pivoted to an OTT platform, releasing the documentary on Netflix starting today. It offers exclusive insights from stalwarts like SS Rajamouli, Jr. NTR, Ram Charan, Rama Rajamouli, and MM Keeravani, providing a comprehensive glimpse into the making of RRR.
The documentary also premiered in select U.S. theaters, but its performance on Netflix will be pivotal in determining its success with a global audience. Stay tuned for updates on its reception and impact across platforms.
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