Samantha, once the reigning star in Telugu and Tamil cinema, has seen her career face challenges following the underwhelming performances of films like Yashoda, Shaakuntalam, and Kushi. This string of setbacks has impacted her brand value, a phase many actors go through.
However, Samantha is making a calculated shift to the OTT space, signing back-to-back web series to diversify her career. After her notable role in The Family Man 2 (2021), she starred in Amazon Prime Video’s Citadel.
Adding to her OTT journey, Samantha has now signed Rakht Brahmand, a Netflix web series directed by the renowned duo Raj & DK. The show boasts a stellar cast, including Ali Fazal, Aditya Roy Kapoor, and Wamiqa Gabbi.
Moreover, Samantha is reportedly in talks with Amazon Prime Video for another web series, solidifying her presence in the digital space. This strategic pivot reflects her adaptability, as web series continue to draw significant attention alongside theatrical releases in today’s entertainment landscape.