Sankranthiki Vasthunam Creates Box Office Sensation and OTT History

Victory Venkatesh’s Sankranthiki Vasthunam has taken the box office by storm this Sankranthi, delivering a phenomenal performance that has stunned trade analysts. The family entertainer not only crossed the coveted ₹300 crore mark globally but also amassed a staggering ₹150 crore share, making it one of the biggest hits of the season.

Adding to its theatrical success, Sankranthiki Vasthunam made its grand debut on both television and OTT yesterday, receiving an overwhelming response. The film premiered on Zee5 and Zee Telugu, rewriting digital and television records. On Zee5, it shattered the benchmarks set by previous blockbusters like RRR and HanuMan, clocking an incredible 100 million+ viewing minutes and attracting nearly 1.3 million viewers within just 12 hours. This unprecedented response also led to a significant surge in Zee5 subscriptions, as fans flocked to the platform to watch the film.

Meanwhile, the film’s television premiere on Zee Telugu is expected to achieve impressive TRP ratings. With several recent films failing to create an impact on TV, Sankranthiki Vasthunam is set to revive interest in satellite premieres, bringing in a much-needed boost for broadcasters.

Given the film’s massive success across all platforms, the makers have now officially announced a sequel, which is set to go on floors next year. With audiences showering love on Sankranthiki Vasthunam, the sequel is expected to raise the bar even higher.Stay tuned for more updates on this sensational blockbuster and its highly anticipated sequel!