Movies and OTT

Vijay Deverakonda Turns Recent Mishap into Creative Promotion for Rowdy Wear

Vijay Deverakonda remains undeterred by recent box office challenges, putting all his energy into making his upcoming spy thriller, VD 12, directed by Gowtham Tinnanuri, a major success.

At a recent event, Deverakonda’s slip on a staircase went viral, but he turned the mishap into a creative promotional opportunity. He used the video to humorously advertise his clothing brand, Rowdy Wear, winning praise from fans for his resilience and sense of humor.

This isn’t the first time he’s cleverly handled public attention. When his line, “Iron ye vanchala enti?” from The Family Star sparked online trolling, he embraced it by incorporating the line as a hashtag in the film’s promotions, showing his knack for handling criticism with style.

Professionally, Deverakonda is also set to appear in a music video titled Saheba, which releases on November 15, 2024. With several projects lined up, fans are excited to see what he has in store next.

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