Tillu Square’s Low-Key Promotions: A Strategic Approach?

The much-anticipated release of “Tillu Square” is just around the corner, scheduled for March 29, 2024. While promotions have commenced, some observers note a slower pace than expected.

Speculation abounds on social media about the reasons behind this seemingly subdued promotional effort. However, insiders from the film’s unit offer insights, suggesting that “Dj Tillu” already enjoys significant brand recognition. Consequently, there’s confidence that the film’s built-in fan base will ensure substantial turnout at the box office without the need for extensive promotional campaigns.

Another perspective circulating suggests a cautious approach to promotion. Overhyping the film could potentially backfire if it fails to meet audience expectations, posing a risk to its success.

Therefore, the makers are proceeding judiciously, ensuring that promotional efforts align with the film’s needs. Directed by Mallik Ram and starring Anupama Parameswaran as the female lead, “Tillu Square” is poised to captivate audiences upon its release.