Telugu producers face growing challenges with tier-2 heroes as streaming platforms become more selective.
OTT platforms are now cautious, paying less, leaving producers to rely heavily on box office returns.
Theatrically, many tier-2 films struggle to achieve even modest returns, impacting financial stability.
This financial strain leads to significant losses, causing numerous films to get shelved or delayed.
Amid this uncertainty, Dulquer Salmaan stands out as a strategic choice for Telugu producers.
Dulquer’s pan-Indian popularity spans Telugu, Tamil, and Malayalam, attracting a broader viewer base.
His cross-language appeal helps secure favorable OTT deals, offering producers better revenue security.
Lucky Bhaskar
shows this trend; despite modest Telugu performance, it’s approaching a 100-crore gross.
Dulquer’s reach in various South markets stabilizes his films even if one region underperforms.
Telugu producers see Dulquer as a safer investment, shifting from local stars to pan-Indian appeal.