Directors must craft stories within limited runtime to keep audiences engaged.

Long gone are the days of lengthy films; audiences now prefer shorter, crisp narratives

Even a minute of lag can negatively impact a film’s reception.

The second half of the film needs to be racy and engaging

Some film lovers choose their weekend watch based on runtime on platforms like Book My Show

They avoid lengthy films in theatres unless word of mouth is exceptional.

Directors must create engaging content with a crisp runtime to succeed.

Vivek Athreya's films faced criticism due to lengthy runtimes, affecting their success

Reducing Saripodhaa Sanivaaram's runtime by 20 minutes could have enhanced its impact

Every filmmaker should carefully consider runtime, as it can make or break a film.